Career Highlights
 
 
  √ Directed communications and marketing services initiatives for clients of 21 Marketing, including the Smithsonian Institution. Impact/Results: Through the sale of $10 million sponsorship packages for the Smithsonian’s 150th Anniversary, raised $60 MM from companies including Intel Corporation, Discover Card, Trans World Airways, and MCI, enabling an unprecedented, yearlong, 10-city, 300 artifact tour of Smithsonian treasures.     √ Established the company’s corporate communications practice in the Asia/Pacific region, breaking into markets against formidable competitors, including American Express and JCB in Japan. Impact/Results: In year one built staff, built and managed agency network, launched products, and exceeded goals, elevating Brand from #3 to #1, leading to a doubling of Year-on-Year growth over the following years. √ Launched numerous regional and national communications campaigns in 13 countries to reposition Visa as the leading payments system with ministries of finance, consumers and member financial institutions. Impact/Results: Directly contributed to overall volume and card growth from ~20 million Visa cards in 1990 to ~70 million as of 1994. Impact/Results: Progressively grew Visa Gold card business to represent 25% of total cardholder spending and 32% of Visa’s revenue. Impact/Results: Working with key media targeting merchants and the traveling cardholder base, cross border card volume grew to US$30 billion reflecting growth of 15% per annum. √ Initiated regional and national communications programs as Visa navigated into new technologies in the mid-90s -- chip cards, the Internet, eCommerce, virtual Internet trading hubs. Impact/Results: Sustained market leadership and brand preference with consumers, merchants, and member financial institutions, outpacing Amex, MasterCard, and Diners regionally, and JCB in Japan.     √ Supervised MS&L’s global 30-month campaign for Visa International’s inaugural worldwide TOP sponsorship of the 1988 Olympic Winter and Summer Games. Impact/Results: Developed legacy initiatives that exist today to raise Visa’s profile before, during, and after the Games, as the world’s leading T&E card, over Amex. Visa surpassed Amex card volume and card numbers globally; MS&L program won top PRSA Silver Anvil international campaign award.   √ Developed successful communications strategy behind high-profile Huawei-3Com joint venture and Cisco IP litigation. Impact/Results: Prevailing under a Cisco-inspired avalanche of negative publicity, took control of the litigation story and drove positive debate among influencer groups to maintain 3Com and Huawei brand reputations that eventually influenced Cisco to stay its litigation. Impact/Results: Through strong media and government relations campaign overcame negative foreign investment and government security concerns against the deal, to successfully form the JV. √ Led cross-functional Corporate Brand Management and Communications Council comprised of marketing representatives from corporate and three disparate business units. Impact/Results: Gained consensus for implementing policies globally, ensuring a “one voice” company. √ Drove brand strategy to create new brand identity and brand repositioning to better reflect 3Com’s changing mission. Impact/Results: Rolled out supporting global re-branding program, resulting in a more strongly unified 3Com brand worldwide. √ Spearheaded successful communication strategy mitigating impact of 3Com’s reduction in force, multiple reorganizations, and department downsizings during Silicon Valley’s high-tech downturn. Impact/Results: Utilizing evaluation research to fine-tune campaigns, raised 3Com’s media metrics effectiveness scores that elevated 3Com to consistently match or out-perform scores of its largest competitor, maintaining brand credibility with customers and re-gaining footing in enterprise space. √ Guided the development of the strategic brand identity for the Huawei-3Com joint venture. Impact/Results: Led the U.S.-Chinese team that integrated the Huawei-3Com brands to form H3C, the web development, and organized the marketing department that successfully launched the new venture.
Copyright © 2005 Jeanne Cox. All Rights Reserved