Career Path
COX-FELS 2004 to Present
San Mateo, CA, USA
FOUNDER/PRINCIPAL
An independent small business specializing in corporate communications, wellness, property investing
Communications Consulting – Communications strategy, department structure, Website copy/design, messaging, brand positioning:
• Efficient Drivetrains, Inc. (EDI) – Almost full time now, advising this startup on department structure, policy development, communications strategy, messaging, executive positioning, media relations, brand positioning, and website development.
• Other clients: The Tags Sportfishing, Maldives; Differentiate, Singapore; PodTippets, Colorado.
USANA Health Sciences – Established independent, home-based, direct sales Health & Wellness business, including nutritional supplements, weight management products, and personal care products.
Property Investing – in residential real estate properties, while taking continuing education courses in real estate investing. Bought and sold properties, managed renovation and construction projects.
THE METH PROJECT FOUNDATION March-July 2007
Palo Alto, CA, USA
EXECUTIVE DIRECTOR
Not-for-Profit methamphetamine prevention program.
Objective was to replicate the Montana Meth program, in other states. Working with state governors, attorney’s general, and other local and federal officials, successfully launched the program in Arizona; set the groundwork for Idaho, which launched in Fall 2007.
3COM CORPORATION July 2000-November 2003
Santa Clara, CA, USA
VICE PRESIDENT, GLOBAL BRAND MANAGEMENT & CORPORATE COMMUNICATIONS [2002-2003]; VICE PRESIDENT, GLOBAL CORPORATE COMMUNICATIONS [2000-2001]
A $4.3 billion publicly traded (NASDAQ: COMS) global brand in voice and data networking in 2000
Led global activities: brand strategy and architecture, product naming and trademarks, brand research, and public/media/analyst/investor relations, sponsorship marketing, marketing collateral. Company officer, led team of 60+ professionals, managed outside agencies and resources, created and managed budgets topping US$40+MM.
VISA INTERNATIONAL January 1997-June 2000
based in Singapore
GENERAL MANAGER, REGIONAL CORPORATE COMMUNICATIONS
A multinational payments services company with global sales exceeding US$ 2 trillion.
After 2-1/2 years’ absence, was recruited back to run department after 2-1/2 years of declining department results. Reporting to President/CEO, was responsible for: corporate positioning, crisis management, employee communications, board communications, member relations, media relations, government/consumer group communications programs, consumer financial literacy, trade show and conference management, and marketing communications support. Led regional team of nine and managed regional agency network of 15+, with budgets of US$8+MM.
TWENTY-FIRST CENTURY MARKETING GROUP 1994-1996
Greenwich, CT, USA
VICE PRESIDENT, COMMUNICATIONS & MARKETING SERVICES
Boutique-marketing agency developing multi-million dollar sponsorships for cultural organizations and sports events.
Directed communications and marketing services initiatives for client programs, including the Smithsonian Institution’s yearlong 150th Anniversary, the first sponsorship program of its scale in the not-for-profit arena; other clients included Delta and Nissan (Olympics-related); and Labatt Breweries of Canada.
VISA INTERNATIONAL April 1990-May 1994
based in Tokyo, Japan
GENERAL MANAGER, REGIONAL CORPORATE COMMUNICATIONS
A multinational payments services company with global sales exceeding US$ 2 trillion.
Established first-ever Asia-Pacific-wide corporate communications department. Identified opportunities, set strategy, drove program development, established network of agencies. Supervised production of corporate publications. Managed budget of US$7MM, seven-person team and 20+ agencies/vendors in 13 countries.
MANNING, SELVAGE & LEE 1985-1990
New York, NY, USA
VICE PRESIDENT
One of the top five globally ranked international PR agencies.
Advanced from account executive to VP, responsible for new business program development and supervising tourism/sports marketing communications programs for a range of consumer products and services.
Prior to 1985, Progressive Advancement in Corporate Communications/PR. Details Available Upon Request.
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